Telecom6 weeks · 2025
Orange Liberia / CashToken
Achieving 1,913% ROI on a Telecom Rewards Program
The Challenge
A major African telecom needed to measure the true business impact of their CashToken rewards pilot — processing 9.49M transactions across 1.93M customers to determine if the $70K cashback investment was generating returns.
Our Approach
We built an end-to-end analytics pipeline processing 1.8GB+ of weekly datasets. Cohort analysis, ARPU tracking, behavioral segmentation, and A/B testing frameworks — all delivered as interactive HTML executive reports with Chart.js visualizations.
Results Delivered
1913%
1,913%
ROI from $70K cashback investment
$1.35M
$1.35M
Net revenue gain identified and verified
143%
143%
ARPU growth from $2.00 to $4.87
Technology Stack
PythonpandasNumPyChart.jsHTML/CSS/JSStatistical Analysis
Facing a Similar Challenge?
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