TelecomOrganization: Orange Liberia / CashToken6 weeks · 2025
Achieving 1,913% ROI on a Telecom Rewards Program
1913%
1,913%
ROI from $70K cashback investment
$1.35M
$1.35M
Net revenue gain identified and verified
143%
143%
ARPU growth from $2.00 to $4.87
The challenge
A major African telecom needed to measure the true business impact of their CashToken rewards pilot — processing 9.49M transactions across 1.93M customers to determine if the $70K cashback investment was generating returns.
Our approach
We built an end-to-end analytics pipeline processing 1.8GB+ of weekly datasets. Cohort analysis, ARPU tracking, behavioral segmentation, and A/B testing frameworks — all delivered as interactive HTML executive reports with Chart.js visualizations.
Technology stack
PythonpandasNumPyChart.jsHTML/CSS/JSStatistical Analysis
Facing a similar challenge?
We'll tell you how this approach adapts to your problem — and what it would take to ship it.
Book a strategy call